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Cabela's and BassFan
team up to create the
test of the world's best bass fishermen:
the Top Gun Championship
SIDNEY, Neb. April 9, 2005 Cabela's, the World's
Foremost Outfitter of hunting, fishing and outdoor gear, and
BassFan, the world's largest daily news source on professional
fishing, have joined forces to create the Cabela's Top Gun Championship,
which will crown the first undisputed world champion in professional
Only the Top 25 bass anglers in the world, based on the State
Farm-BassFan.com World Rankings, will qualify to fish in the
three-day event, scheduled for August 2005. The two 2005 tour
Anglers of the Year will also qualify, if they are not already
in the Top 25.
For the first time in the history of tournament bass fishing,
top professionals from both the Bassmaster and FLW tours will
compete against each other on the same water for the right to
be named bass fishing's Top Gun.
Cabela's also signed on as the
presenting sponsor of the Skeeter BassFan Army Weekend Warrior
Championship, which will crown the best weekend tournament angler
in North America.
"BassFan offers the most comprehensive collection of
bass fishing information for everyone from novice anglers to
tournament pros," said Ev Tarrell, Cabela's director of
marketing and brand management. "By sponsoring both the
Top Gun Championship and the Weekend Warrior Championship, Cabela's
is showing its commitment to the same diverse group of bass fishing
enthusiasts. These sponsorships also give us the opportunity
to showcase our incredible line of branded and private-label
products to bass anglers all across the country."
"We're excited that Cabela's has gotten behind these events
in such a big way," said BassFan COO Scot Laney. "Cabela's
is a great company that maintains an excellent brand, and offers
great values to anglers and hunters."
Cabela's new 230,000-square-foot retail showroom in Fort Worth,
Texas, will serve as tournament headquarters for the Cabela's
Top Gun Championship and the Skeeter BassFan Army Weekend Warrior
From Dick Cabela's dream of selling fishing flies through classified
ads in newspapers and magazines, to global recognition as the
World's Foremost Outfitter, Cabela's has experienced a 40-year
transformation from a kitchen-table mail-order business to a
multi-channel retailer of hunting, fishing and outdoor gear.
* Cabela's annually produces more than 110 million catalogs
under more than 60 different titles and mails them to anglers,
hunters and active outdoor enthusiasts in all 50 United States
and more than 120 foreign countries.
* Cabela's 13 retail showrooms, three of which are scheduled
to open in 2005, will attract more than 40 million visitors this
year. Most Cabela's superstores, some of which are larger than
200,000 square feet, are the top tourist attractions in their
* Cabela's Web site, www.cabelas.com, received more than 47 million
visitors in 2004, and that number is expected to grow each year
as the company's aggressive retail expansion increases awareness
of the Cabela's brand across the country.
BassFan LLC is the global leader in daily news reporting on professional
fishing. Over the past three years, people have logged on to
BassFan.com more than 150 million times for up-to-the-minute
reporting on the sport.
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