Less hang-ups, more hook-ups. One of your favorites just got weedless. Put your Midwest Finesse in 4X4 and drive it to where the big ones are hiding. Sporting a Victory 10777 EWG Jig Hook with the sharpness and strength to stick and pull lunkers from their haunts, the innovative Weedless Midwest Finesse offers the same compact profile with a new and powerful approach to finesse fishing cover.  Item #3537 (Mold Only)

The new Weedless Midwest Finees Jig Mold is designed to be used with the All New Victory Hook #10777 in a size 1.

Do-it has some awesome new offerings for soft plastic do it yourselfers. Do-It is expanding on it's Essential Series Extra Large frame (11"x4") molds. Taking the industry by storm, the drop shot continues to prove its worth in anglers' arsenal's across the world. While subtle, the Wave Worm’s flat bottom causes sudden shifts and irregularities when gestured with the tip of a rod. On slackline, its irresistible and natural action antagonizes fish while the bait is on the fall, triggering strikes that are undeniably detectable- get ready.

Your old favorite in a new eight cavity format! The ES XL Ripper allows you to create your very own 3.5" tried, trued, tested, and perfected swimbaits. These side-to-side lateral swimming-action baits trigger instincts fish didn't know they had. Enjoy all the new opportunities of customization with eight-top injection cavities in the best value in a Swimbait mold you will find.

It's realism unmatched, the most life-like craw on the market now offered in the biggest capacity mold on the market of anything alike. The ES XL iCraw brings you the ability to make four jaw dropping 3.5" craws at a time. Offered in a single top injection format to bring you the widest range in customizability. Mimic Crawfish in any region- all season long with your ES XL iCraw.