Zeiner's Bass Shop will have
BASS, Bass Pro Shops to Launch
of Bassmaster Merchandise
by BASS Communications/ BASS and the Kansas Angler
(Aug. 01, 2003 - NEW ORLEANS, LA)... BASS, the worldwide
authority on bass fishing, has signed a multi-year agreement
with Bass Pro Shops, the world's leading supplier of outdoor
gear, to be the official outdoor retailer for BASS and to expand
the Bassmaster brand into a line of high-quality fishing products
designed for and by BASS anglers.
"This is a natural step for BASS,"
said Dean Kessel, Vice President and General Manager of BASS.
"We have spent the past year working to grow the BASS licensing
program and the Bass Pro Shops relationship is a cornerstone
of this strategy. Their excellent reputation in the outdoors
industry, their focus on quality in product development and their
targeted distribution make Bass Pro Shops a natural match for
Michael LaBroad, Senior Vice President
and Chief Marketing Officer for Bass Pro Shops, stated, "This
is an excellent opportunity to grow our relationship with BASS
and support an organization as passionate about growing the sport
of fishing as we are. The new Bassmaster branded products will
enhance our already broad selection of quality outdoor products."
The Bassmaster product line was launched
with a few select items at the 2003 CITGO Bassmaster Classic
in New Orleans, Aug. 1-3, presented by Busch Beer. As the line
evolves, it will include everything from technical fishing apparel
and holiday gifts to lures designed by BASS Federation members.
Bassmaster merchandise will be available through all 17 and growing
Bass Pro Shops stores, the world famous Bass Pro Shops catalog,
and online at the Bass Pro website, as well as the ESPNOutdoors
and Bassmaster websites.
The products will also be available through
Zeiner's Bass Shop in Wichita, a Bass Pro Shop dealer for about
15 years. "I previewed the line at Bass Pro headquarters
in Springfield with Jim (Zeiner) on August 1," said Steve
Ryan, Zeiner's Bass Shop manager. "We will also add it to
our online shopping cart as soon as we can," he added.
"We put our marks only on products
that will represent our 35-year tradition of excellence and quality,"
Kessel said. "As the line grows, we hope to involve other
companies that have demonstrated a commitment to the angling
lifestyle. Specifically, we anticipate more opportunities for
our sponsors and advertisers as we grow our line of products
into an extension of the BASS marketing platform."
A major Internet and catalog retailer,
Bass Pro Shops also operates retail stores in Chicago, Dallas,
Houston, Nashville, Memphis, Detroit, Cincinnati, Baltimore,
Charlotte, N.C., Fort Lauderdale, Orlando, Islamorada and Destin,
Fla., Savannah and Atlanta, Ga., and St. Louis and Springfield,
Mo.. Future stores include Bossier City, La.; Hampton, Va.; Las
Vegas, Nev.; North Little Rock, Ark.; Washington, D.C.; Oklahoma
City, Okla.; Myrtle Beach, S.C.; Jackson, Miss.; and Toronto,
Ontario, Canada. Bass Pro Shops has been honored numerous times
for their conservation and outdoor education efforts. Bass Pro
Shops is the official retailer for Bassmaster Products.
Bass Pro Shops has been mentioned in the
Wichita media as a possible anchor for downtown development,
but nothing has been finalized.
Merchandise and other consumer products
for ESPN and BASS are managed by ESPN Enterprises, the division
dedicated to extending the various ESPN brands into new business.
BASS is the world's largest fishing organization
with over 2,800 local clubs merged into 51 federations in the
United States and abroad. Through its award-winning publications
including Bassmaster Magazine, television programs including
"The CITGO Bassmasters" on ESPN2, conservation efforts,
tournaments and bass fishing's world championship, the CITGO
Bassmaster Classic presented by Busch Beer, BASS continues to
set the standard for serving the needs of anglers as well as
the outdoor recreation industry, while protecting our natural
resources, as it has since its beginnings in 1968. BASS is a
wholly owned subsidiary of ESPN.
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