A Little About Zeiner's
Serving anglers all year long since 1953.
Working hard to have the selection you want.

 737 S. Washington ~ Wichita, KS 67211 ~ (316) 265-5551 Fax (316) 265-6668
9:00 a.m. - 6:00 p.m Mon - Fri ~ 9:00 a.m. - 5:00 p.m. Sat.

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 Swim Tail® Lures

 The Original Action Tail


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The Zeiner Family Has Been
Serving Anglers Since 1953

Zeiner's is easy to get to from anywhere
See us on a map

View a video about Zeiner's Bass Shop



Zeiner's Bass Shop has been at the corner of Gilbert and Washington in the center of Wichita, Kansas since March of 1989. Previous to that, the store was located on the east side of town. From Kellogg, Zeiner's is only a couple blocks south on Washington.


Betty and Jim Zeiner, Sr. started the original Zeiner's store July 1, 1953 in a garage next to the family home a couple miles south of Wichita. To get to the store, customers had to leave the highway and travel a quarter-mile on an often pot-hole filled dirt road. The family no longer operates the original store.


The Zeiner family has been helping anglers fill their needs since 1953.

Deb Zeiner was introduced to fishing by her dad and spent her younger years fishing with him. In additon to being involved in the tackle business, Deb is an outdoor writer and spent over a decade fishing competitively.

Jim Zeiner, Jr. grew up in the business and spent many of the early years on the other end of a seine with his dad and making Magic CheeZe, a bait developed
by Jim Sr.

Deb and Jim purchased the original Zeiner's store after the death of Jim's father and have been operating Zeiner's Bass Shop since 1986. The Bass Shop has been located at Gilbert and Washington since 1989, the same year it became a Bass Pro Shop dealer.
Ben Zeiner started working in the Bass Shop at age ten in 1986 and spent his high school years traveling with his dad, Jim Jr., to outdoor shows each winter to promote the store. He created the original internet store and handles the technology side of the business now.

David Johnson, a long time Zeiner's customer, joined the staff in early 2003 as a sales associate and is now our fly shop department manager. Dave enjoys all types of fishing and spends much of his spare time tying flies when not fishing.

Dave Johnson trout
Deb and Jim's grandson James helps out in the store when he has a chance. His favorite job was running the cash register when this photo was taken, now he processes internet orders when he's at the store. His favorite kind of fishing is for bass. His photograph is a bit dated. He is now a sophomore at the University of Arkansas.

James Buzzard

Deb and Jim's granddaughter (Ben's daughter) Rachael helps out in the store each summer and during breaks from school. She handles much of the packaging of products and helps with shipping of internet orders.

Her favorite type of fishing is for anything that bites. This isn't her best fish by far, but it's one of her many catches with a Swim Tail® created by Jim Zeiner, Sr. nearly 50 years ago.

Rachael Zeiner

Zeiner's continues to expand the selection of lures and equipment. A comprehensive do-it-yourself center for lure making and fly tying is also available. Zeiner's is a St. Croix Ultra Dealer; Falcon, Loomis, Daiwa, Shimano, Duckett, Redington direct dealer and a Cortland Shop.

Zeiner's works hard to stock a wide selection and will special order things not in stock.

Regardless of the type of fishing you do, Zeiner's can help you with the supplies and equipment you need. Lure building and flytying is a specialty at Zeiner's. Check out the selection. You'll be pleased.

Bass Pro Orders Accepted
No Shipping Charges
When You Pick Up Your Order
In the Store.

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Copyright 1999-2014 by Zeiner's Bass Shop - 737 S. Washington #6 - Wichita, KS 67211 - Phone (316) 265-5551
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